The widespread adoption of mobile devices and the increasing use is already making and impact on how marketers choose to target those devices. Almost 9 in 10 of the Adult American population has some kind of cell phone, while it's predicted that mobile internet usage is projected to overtake desktop usage by 2014.
Similarly, the soaring popularity of social media and networking sites has already made a significant impact on how marketers attempt to engage consumers. 66 percent of companies report they have a page on a third part social networking site, 45 percent buy social media ads with another 23 percent planning to do so in the next year.
By 2020 the digital universe will have reached 40,000 exabytes and about 33 percent (more than 13,000 exabytes) is estimated to be valuable if analyzed. The value of this data once analyzed is immeasurable but many marketers should be banking on being able to make powerful decision with such detailed data.