Every business worth their salt these days has a business Facebook page. Why? Because times are changing or rather times have changed! Facebook has over 900 Million users worldwide so to ignore this platform would be unwise and just plain silly. You have the potential to reach an audience and spread your message in a way you never had before.
You can loosen the tie with your Facebook page – you do not have to be so “business” if you know what I mean. Have a bit of fun with it.
Facebook users are more of a “share and like” type – they love the interaction. Remember it’s a social media site, the keyword there being social.
It can be a great way to run competitions and if your message goes viral then you will be attracting a lot of extra potential customers but more importantly your brand will be getting more exposure. Great for the long game.