Over the last 30+ years, the number of small businesses in the US has increased 49%. Now, 54% of all sales are through these businesses. With 28 million new ideas/products to compete with, how will your business stand out?
As a new business owner there will be endless decisions to be made – the most important of which will be your logo. This image consisting of fonts, graphics, and colors will be your brand identity. It should be simple, yet memorable and timeless. It should consist of colors that convey your brand, whether you use multiple colors or keep it black and white. It should also be completely unique. Picking colors for your logo is not only an artistic choice, but also a strategic marketing decision.
To get started, research your competitors or businesses that share your values. What do you like and dislike about their logo design? Use those notes, along with our graphic below, to help you choose your logo colors.