With the launch of Google’s AMP project, the debate over web page loading time seems to have acquired a new ground altogether. Everyone seems to be in a maddening frenzy to optimize their site and reduce page load time.
But why should care about it?
Because page load time decides whether a visitor to your site will explore further or part their ways. In fact, more than 83% visitors expect a web page to load in 3 seconds or less and more than 40% visitors abandon a web page if it takes more than 3 seconds to load.