Today, Instagram is most popular social media platform. For a while now, it's been clear that Instagram isn't just a social network for selfies and brunch pics. Instagram sees a whopping 500 million users-- a 25% increase in audience size over less than a year. In a world where visual content remains a crucial part of any business' marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day. They're few and far between, there are some brands out there-- in every industry, and with every type of target customer-- who are doing really, really well on Instagram.