Maybe not so much, but over the past few years six major cloud brands have committed to 100% renewable energy for everything from running their data centers to the manufacturing of new products.
Six may seem like an insignificant number but when you start to throw names like Apple, Google, Facebook, Salesforce, Box and Rackspace in to the mix, it all starts to get a little bit more serious.
Greenpeace, in their most recent report Clicking Clean: How Companies are Creating the Green Internet, published in April 2014, examined how the internet’s growing energy footprint has thus far been mostly concentrated in places where energy is the dirtiest. Since their 2012 report, leading data center operators have taken huge steps towards building a greener internet. It’s these commitments which are having a profound effect on the world, shifting investment from coal, gas and nuclear power sources to renewable energy technologies.