Today's most successful companies are all about their customers. Putting customers first and becoming a “customer company” should be the top priority for every small business looking to grow—and the SMBs that thrive will use data to make it happen.
Customer relationship management (CRM) applications are critical tools for small businesses that want to increase sales and sales productivity. That’s because CRM apps organize scores of customer data into one easy-to-use interface. This helps salespeople respond to customers faster, keep tasks organized, gather more information about leads, send messages with increased relevancy, and improve all-around efficiencies.