Did you know that IP communications and UC service providers are leaving billions of dollars on the table annually? It’s true and we have the research to prove it. Today the IP communication adoption rate in the SMB sector is quite low, averaging just 25% across companies with fewer than 100 employees, and most service providers aren’t doing much to change the story.
Instead, service providers are seeking larger deals by focusing on the large enterprise space which has more money to spend and a bigger technical staff more able to understand how to implement IP Communications. This is a mistake and it has resulted in a $26 billion market valuations that is fair game for any service provider who can change the SMB adoption rate story.