Product design is an important aspect of the overall impact of your product. It is an appetizer or stimuli that create either a positive or negative reaction for your consumers. Since the first thing customers see is your product packaging, the design clearly influences a consumer’s buying behavior. Certain factors or elements affect the design of your product such as color, image, shape, typography, and brand name. On the other hand, consumer behavior is also equally important. You must understand a consumer’s shopping behavior to match your product design to increase your odds on making a sale. Thus, the total package of your product significantly rests on your marketing plan, packaging design, and brand.