We’re big fans of this infographic by WordStream that tells you which companies spent the most on Google AdWords a few years back. However, as an SEO-focused content marketing agency, we naturally turned our thoughts to search—what businesses are the closest equivalent to those in that infographic—that is, whose search traffic has the most true value?
SEMRush has an extremely useful Traffic Cost metric that gives you an approximate value for monthly search visits based on what other people are bidding on the keywords a site ranks for.
Using this metric, we now have a measure to determine a monthly “value” for organic traffic from Google for companies across the web. As we know, it doesn’t matter if you have five billion visits if people aren’t willing to spend a dime when they enter your site—what matters is that people have purchase intent when entering.