Some suggest it is uncouth to sell to family and friends. Generally, salespeople prefer to provide their goods and services to strangers to ensure a strict separation between their personal and professional lives. However, pre-established relationships are a gold mine for salespeople, and leads are plentiful within your personal, professional, and social networks. Among your acquaintances, existing clients, family members, followers, and friends, there are a number of quality sales opportunities. But to capture the best ones, you must actively seek them out.
Here are five ways to uncover opportunities within your network to help you consistently grow and increase sales.