Short of proverbially holding your prospective customer’s hand, you don’t have much control over their relationship with your company. Three tested methods have the most promise in helping your leads become customers: content marketing, proactive salespeople, and the right management software.
Content marketing has a number of purposes, and its goals may be widespread—from making more sales to generating leads—but its primary focus is clear. Your content exists in order to help your sales team succeed.
Of course, your salespeople have to nurture their relationships with leads and customers. Only two per cent of sales occur after the first meeting, which means each sale takes time, effort, and patience.