We now have a shorter Attention Span than goldfish
This extensive study by Microsoft Corp. found out that average human attention span has reduced from whopping(!) 12 seconds in 2012 to mere 8 seconds in 2015. The average attention span of a so-called ill-focused goldfish is nine seconds. The study found that people generally lose concentration after 8 seconds, as a result of our increasingly digitized lifestyle. So if your customers can’t see your complete webpage or do what they want to on your web or mobile app within 8 seconds, you lose them forever.
Mobile phones are taking over the world
Per this latest research by Pew Research Center, 64% of American adults now own a smartphone, up from 35% in mid-2011. Number of global mobile internet users exceeded desktop users for the first time in 2014. Last holiday season, mobile devices accounted for more than half of the ecommerce traffic. In developing countries, more people are being introduced to internet and ecommerce via mobile devices than desktops. Few years back, mobile users were considered as being patient about the speed of native apps, however now they will reportedly abandon the app if the action doesn’t complete in 300 secs. Also as the mobile use grows, the online shoppers are striving for seamless experience between web and mobile platform.
You think faster is better?