It’s safe to presume that you want to do as much as you possibly can to increase conversions on your online business website. The ecommerce industry already suffers from a miserable 2.53% conversion rate, according to Smart Insights. And while you may be doing everything you can think of to improve this conversion rate, one thing may be holding you back that you are unaware of: slow website speed. The truth is that consumers are rather impatient when shopping online. In the 21st century where everyone needs everything in a hurry like fast food, fast cars and freeways with no traffic lights, if you have a slow loading website you are doomed! The good news is, we have done some research and can show you the way on how you can improve your website loading time.