For one, nearly 97% of consumers say they read online reviews about local businesses1. Additionally, reviews regularly show up in local search results, and 90% of consumers have said positive reviews influence their purchasing decision2. And while many small businesses fret over receiving a negative review or one they feel is unfair, research from Yelp shows that most people who write reviews actually leave good reviews. In fact, nearly 80% of all Yelp reviews are 3 stars or higher3.
Want to learn more about the impact online reviews can have on your business? Check out our latest infographic with 10 Online Review Stats.
And, to learn more about navigating the world of online reviews, including responding to customer complaints and negative feedback, check out our recorded webinar with Yelp.